Business Spectator appoints Downstream Marketing for digital work

Business commentary sites Eureka Report and Business Spectator have appointed Downstream Marketing as their digital agency and Bruce Clay as their SEO providers.   

The announcement:

September 22, 2011 –

Australia’s leading investment report and business commentary website, Eureka Report and Business Spectator, has appointed Downstream Marketing as its lead digital performance agency, and Bruce Clay as its Search Engine Optimisation providers, to spearhead a period of rapid expansion for both brands over the next 24 months.

James Leplaw, GM & Publisher of Eureka, said: “Eureka is the number one Investment Report in the country. Our new partnerships will make sure that even more Australian investors get access to Alan Kohler and the team.”

Nicholas Gray, GM & Publisher of Business Spectator, said: “With the current market uncertainty the aggregate audience to our publications has reached an all time high, but there are some business leaders and high net worth individuals still to discover us. Downstream and Bruce Clay will help us find them.”

“We ran a competitive pitch across an array of digital performance agencies and Downstream and Bruce Clay were best fit for our business. Their deep experience, pragmatic approach and advanced technology were the reason we choose them to lead our strategic expansion.”

Steve Knowles, Downstream CEO & Founder added “Both Eureka Report and Business Spectator are respected niche brands we believe we can scale rapidly while creating significant incremental value for, our aim is to help make them financial advice and business commentary brands of choice for Australian Investors and business leaders”

Downstream’s appointment is across Search Marketing, Social Media and data & analytics.

Jeremy Bolt, a Director of Bruce Clay Australia, said “We are proud to be working with Business Spectator and Eureka Report and believe the quality of our SEO services and training combined with the high quality business news and information provided by these sites will bring excellent outcomes for both users and the business.”

Bruce Clay Australia is a leading provider of Internet Marketing Optimisation services with a focus on search engine optimisation (SEO). With one of the largest SEO teams in Australia, delivering SEO services, training and technologies, Bruce Clay delivers high quality services to help clients achieve their search marketing goals.

Switch Digital remains Eureka Report and Business Spectator’s digital strategy agency and display media buyer.

Source: Business Spectator press release


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