Business titles lead the pack in readership
Business magazines, led by The Monthly, enjoyed the biggest increase in readership in the 12 months to September, while parenting titles suffered the biggest fall as a category.
The Monthly saw a 32.2 per cent year on year (YOY) rise to 119,000, while Time magazine similarly rose 16.2 per cent to 302,000, according to the latest Roy Morgan Readership results.
While readership for the other business titles fell, the overall category saw a 6.1 per cent rise.
The women’s weeklies suffered a 10.4 per cent fall, with ACP Magazines’ NW seeing the biggest drop, down 32 per cent YOY to 341,000. This was closely followed by Pacific Magazines’ Who which was down 22.7 per cent to 619,000, and New Idea which fell 18 per cent to 1,615,000.
ACP’s Woman’s Day remained the second most-read magazine in the country with 2,047,000, despite a 12.8 per cent YOY fall.
The mass monthly titles fell by almost 10 per cent as a category, with News Magazines’ Notebook seeing the biggest fall, down 28.7 per cent YOY to 241,000; while the most read title in the country, ACP’s Australian Woman’s Weekly fell 7.9 per cent YOY to 2,141,000.
The biggest increase was News Limited’s men’s magazine GQ, which saw a 62 per cent YOY rise to 81,000.
In contrast, the parenting category saw a 31.5 per cent fall, with Mother & Baby down 28.4 per cent YOY to 131,000.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Sorry to be pedantic, but is the monthly considered a ‘Business’ magazine. As a subscriber, I’m a bit confused by that definition.
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Hi Gavin,
That’s a fair question. In this case, Roy Morgan lists it within the business category.
Cheers,
Tim – Mumbrella
There may not be a Roy Morgan category that is a perfect container for a magazine of intellect and ideas like the Monthly, but ‘Business’ is still clearly the best match.
It is easy to recognise that the Monthly’s content is business-oriented. In the current issue, no senior business leader in Australian would want to miss out on reading the cover story on James Murdoch plus the regular business and politics cross-over pieces, not to mention the high profile essays on The Global Financial Crisis by the PM and the responses from senior economists.
However people choose to categorise the Monthly, they can’t ignore its attraction to highly educated readers, as evidenced by the extraordinary growth – being the fastest growing magazine in this category since launching in 2005.
John Derry – The Monthly
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