Businesses who ignore corporate responsibility do so at their own peril
Burns
Boards and chief executives who fail to take corporate responsibility seriously will struggle to survive in an age where stakeholders are increasingly focused on the issue.
Wayne Burns, director at The Centre for Corporate Affairs and executive director of Acil Allen Consulting, told the CommsCom conference in Sydney that most successful companies now use corporate responsibility as a way of “managing the business”.
The boss of the public affairs consultancy said business needed to address corporate responsibility at board level, engage with stakeholders and realise that employees are also increasingly keen to play a part.
Totally agree
STOP PRESS: Public affairs consultancy says public affairs is a critical issue !
somebody should tell Mr Burns that:
1. Enron failed due to FRAUD, not through failing to engage stakeholders
2. Kodak failed due to UNDERESTIMATING DIGITAL TECHNOLOGY, not through failing to engage stakeholders
Misappropriating case studies does nothing but undermine his premise. If you can’t find a decent case study to showcase your point, then obviously you’re waaaaaay overstating the threat….