Buy now pay later company Zip unveils new branding

Buy now pay later company Zip has unveiled its new logo and branding.

The announcement:

Leading global Buy Now, Pay Later (BNPL) company, Zip Co Limited (ASX: Z1P), has today announced a new unified purpose and brand identity which strengthens its people-first approach to fair and transparent payment options.

Zip has set a fintech industry standard for building innovative products that help people take control of the way they pay. With responsibility built into its DNA, Zip’s renewed brand purpose is about putting the financial well-being of its customers and merchants at the heart of everything it does, to help people take control of their financial future.

This revitalised purpose was deserving of a fresh, new look and feel, unifying Zip’s rapidly expanding global business under a single brand identity, ensuring consumers recognise the Zip brand no matter where they are. In the US, the award-winning Quadpay business will also adopt the Zip name and brand identity.

Collaborating with renowned international design agency Koto to bring the new brand purpose to life, Zip’s new logo features a bold purple, designed to stand out in the online and in-store checkout environments of Zip’s merchants. The letter I in Zip is designed to flex and expand, forming a window in the heart of Zip’s logo which allows it to showcase individual merchants and celebrate its customers and its people. The modernised branding is a powerful reflection of Zip’s commitment to people and partners.

Zip Co-founder and Global CEO, Larry Diamond said: “We believe Zip can become the most fair and responsible payments brand in the world, on the side of merchants and consumers. We’ve built a brand that will grow with us as we continue to expand our global footprint, and that allows us to celebrate our merchants, customers and our Zipsters, putting them at the centre of all that we do.”

Zip will continue its investment in building a unified global brand and driving increased business outcomes for merchants and value for customers across the Zip ecosystem. The new brand will roll-out across its global operations from mid-August 2021 and Zip plans to invest in brand awareness campaigns in its key markets, with a particular focus on the US, where the business continues to achieve record levels of growth across both its merchant and customer base.

Steve Tesoriero, Zip’s Director of Global Brand said: “Our goal has always been to create the biggest, little brand in the world. A brand that can win on a crowded checkout screen, or within a hectic retail environment. A powerful, 3 character brand that can flex and extend to talk to our customers, showcase our merchants and help tell our story. Most importantly though, we set out to create a brand that is a true reflection of our company, one that puts customers and merchants quite literally at the centre.”

Following 12 months of rapid expansion, Zip now has a presence in 12 countries and serves more than 7.3m customers, who can pay for their purchases in installments, interest-free. Zip works with over 51,000 merchants around the world, allowing them to offer flexible payment terms to consumers and driving traffic to merchant’s businesses through its app and online channels. Zip employs almost 1,000 Zipsters around the world, who are focussed daily on delivering continued product innovation and an improved customer and merchant experience.

Dave Ladd, Executive Creative Director, Koto LA said: “A small word with a big job. Koto’s approach to rebranding Zip was directly informed by the attitude and culture of the company: elbows out, punching above its weight, fearlessly taking on the rigidity of the ways-we-pay with a people-first focus.”

Source: Sling & Stone media release


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