Buzzfeed promotes Nicki Williams to head of region, APAC

Buzzfeed’s Nicki Williams, who has been with the publisher since 2017, has been promoted to head of region, APAC.

Williams was previously the direct of sales, APAC, acting as the lead for local business at Buzzfeed Australia since taking on the role in early 2020.

Nicki Williams has been promoted at Buzzfeed APAC

Buzzfeed closed its news operations in Australia in 2020, but still offers commercial and client services in the region.

Williams told Mumbrella she’s excited to take on the new role leading following a tough 2020, and that Buzzfeed will be sharing some new opportunities with the market soon.

“I’m thrilled to be leading the Buzzfeed business across APAC and I’m very proud of the way that our team has come through the challenges of 2020 – producing engaging content for our audience and delivering truly exceptional campaigns for our clients.

“Looking forward, 2021 is a highly promising year for growth, with some really exciting opportunities on the horizon that we’ll be sharing in market soon.”

Meanwhile there’s also been a change within the Buzzfeed Australia team, with Sohan Judge will now taking on an expanded role of senior publishing strategist.

She was previously a publishing strategist and video producer for the company, having started as a social media editor in 2017.

Of the changes, Judge told Mumbrella: “I am so excited for both Nicki and Buzzfeed Oz in 2021, as the team amplifies more Australian stories, food content and super relevant brand partnerships to our engaged audience.”


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