Nicki Williams promoted to director of sales APAC at Buzzfeed
Buzzfeed’s group client director of APAC, Nicki Williams, has been promoted to director of sales, taking over as lead for local business at Buzzfeed Australia.
Williams first joined Buzzfeed in 2017 and has held a number of roles during that time. She will now replace Andrea Ingham who left the business in March.

 
	
That’s a really tough sell in this market .. with limited funds who would invest in advertising on BuzzFeed? There’s surely so much duplication that BuzzFeed is irrelevant.
The opposite of this would be Twitch.
Twitch could seriously be the only interesting digital publisher currently in the AU market.
Buzzfeed Australia is still producing editorial content in Australia. It seems the only department that closed was news.