BWM appoints Asheen Naidu as ECD as Rob Belgiovane moves back to CCO role

Belgiovane and Naidu

Belgiovane and Naidu

Creative agency BWM Sydney has appointed Whybin\TBWA creative director Asheen Naidu as executive creative director in a move that sees Rob Beligiovane move back into the group chief creative officer role, Mumbrella can reveal.

Naidu joins the agency after nearly four years with Whybin\TBWA. Prior to Whybin\TBWA he spent 18 months with The Campaign Palace as deputy ECD. He has also worked with Saatchi & Saatchi New York and BBH New York.

Belgiovane said: “Asheen will be a great asset to the BWM Sydney team and clients. Aside from being highly awarded, he has consistently delivered successful and highly effective work for major national and international brands across a diverse range of channels and mediums.

“Asheen is respected within the industry for creating some of the boldest creative work for major clients. He’s a great fit for the agency and shares our vision for creating campaigns that get Australians talking.

“We look forward to seeing him further enhance the creative reputation and skill set of the agency.”

The appointment follows Whybin\TBWA Sydney naming Brandon Mugar as creative director.

Naidu said of his appointment: “I’ve long admired the standout work that BWM produces and its creative ethos of ‘Ideas that get Australians talking’.

“The BWM partners are hands-on in the business every day, which is an inspiration to the teams, encouraging them to be brave with their ideas, and ensures that the charisma of the agency continues 18 years after its inception.

“I’m looking forward to starting the New Year with BWM’s bold creative talent and setting Australians’ tongues wagging.”

Naidu takes up the role in January and will work with Belgiovane and BWM Melbourne ECD Murray White.

BWM clients include NBN Co,, Medibank PrivateThe Royal Automobile Club of Tasmania (RACT), Transport for NSW, The Fred Hollows Foundation and The Salvation Army.

Miranda Ward


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.