Tigerair compares its customers who don’t fly often with chickens in new ad

Tigerair has unveiled the second phase of its Infrequent Flyers campaign created by McCann Melbourne with the airline’s first cinema spot which sees passengers who might not fly as much as they would like to compared with chickens.

The new ad sees a group of chickens in a barn encourage one chicken to fly by clucking along to the song ‘Wind Beneath my Wings’, with the chickens hushing as a Tigerair plane flies past outside the barn window.

McCann Melbourne ECD Pat Baron said: “The Infrequent Flyer program represents exceptional value for Australians who don’t fly all that often. And who better than the chickens of Australia to represent those who just don’t fly that much? It’s a deliberately fun and unconventional spot, just like the program itself.”

Launched in April, the Infrequent Flyers campaign  pastiches other Frequent Flyer programs in an effort to recognise its customers who do not fly as often as they would like.

Tigerair commercial director Adam Rowe said: “As the consumer champion, our consistently great value airfares make travelling by air affordable for everyone – not just the affluent few. While other frequent flyer programmes reward people by the amount they spend, our infrequent flyer programme doesn’t discriminate and lets members choose whatever level they want to be, from 70’s brown all the way to triple emerald sapphire ivory.

“The Infrequent Flyer Club is essentially a customer relationship management (CRM) platform that allows Tigerair to keep Infrequent Flyers up-to-date with great deals to great destinations, and fulfill its mission of putting more people in the sky. It’s also about better engaging our customers with our brand in a fun and unique way. As well as infrequent opportunities to hear first about news and special deals there will also be exclusive opportunities to win some great travel prizes along the way.”


  • Client: Tigerair
  • Commercial Director: Adam Rowe
  • Marketing Specialist: Natalie Pasquale
  • Marketing Executive: Megan Coningsby
  • Marketing Coordinator: Lachlan Wright
  • Agency: McCann Melbourne
  • Executive Creative Director: Pat Baron
  • Creative Director: David Ponce de Leon
  • Associate Creative Director: Andrew Jones
  • Managing Director: Adrian Mills
  • Digital Director: Tony Prysten
  • Senior Account Manager: Will Hollosy
  • Group Account Directors: Serrin Dewar & Alec Hussain
  • Senior Planner: Danish Chan
  • Agency Producers: Victoria Conners-Bell & Chelsea Nieper
  • Production Company: Airbag Productions
  • Director: Raphael Elisha
  • Executive Producer: Fiona McGregor
  • Producer: Samantha Kelly
  • Editor: Roberta Horslie
  • VFX Supervisor: Nick Wright
  • VFX Lead: Adrian Oostergetel
  • VFX Artist: Luke Davies
  • Post Producer: Tanya Stankovic
  • Sound: Electric Dreams
  • Executive Music Director: Cornel Wilczek
  • Music Producer/Engineer: Pascal Babare & Gus Franklin
  • Performers: Pascal Babare & Gus Franklin
  • Chicken Man: Dan Witton
  • Studio Producer: Danny Thiris

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