BWM Dentsu names Marcus Tesoriero as ECD, as Asheen Naidu moves to Singapore

Marcus Tesoriero is returning to Sydney in June to become executive creative director of BWM Dentsu, replacing Asheen Naidu, who is moving to Singapore for a new role in the coming weeks.

Tesoriero was deputy executive creative director of McCann for two years, before moving to Perth in 2018 and taking up the position of ECD at The Brand Agency. During his time holding that role, he picked up multiple Cannes Lions, a D&AD Yellow Pencil and gold effectiveness awards from the Effies and WARC.

Tesoriero joins from The Brand Agency

Prior to McCann, he worked at Affinity, DDB, White Grey, Mogeneration, and Ogilvy, working across brands such as Mastercard, Telstra, Audi, Tourism Australia, KFC, Coca-Cola, Nestle, Qantas and Commonwealth Bank.

BWM Dentsu Sydney managing director Brent Kerby thanked Naidu for his achievements in the role.

“I can’t thank Ash enough for the contribution he has made to our agency, both creatively and culturally. He has a vice-like grip on the title of ‘Nicest Man in Advertising’ for a good reason and will be missed dearly,” Kerby said.

Naidu said his departure after five years in the role was akin to “leaving behind my second family”.

“We’ve got an amazing team at BWM Dentsu and I’m really proud of what we’ve achieved together. But I’m equally excited by my new role and the opportunities that come with it,” he said.

Naidu is leaving for a new opportunity in Singapore

Kerby added that despite the loss of Naidu, he’s confident Tesoriero is the right successor.

“I’m also incredibly excited to welcome Marcus to the agency. His track record of awarded, meaningful and effective work makes him a standout,” he said.

“His expansive views on what a modern creative business should deliver aligns perfectly with our belief that brands can be a force far beyond communication – driving internal behaviour, innovation and culture.

“This shared belief confirmed he is the right creative partner to lead our team, and continue to prove that creativity transforms brands, and brands transform business.”

Partner and group CEO Paul Williams explained that, ““Marcus’s role is to continue to drive BWM Dentsu’s commitment to high level creativity across all our brand, advertising, PR and digital businesses.

“We’re excited that he will build upon the great creative achievements of Ash.”

In his new role, Tesoriero will work on accounts such as Qantas, NBN, Bank of Queensland, Kmart and Toyota.

“I’m just pumped to come aboard. The more I chatted with the team, the more I realised how aligned we are – building enduring brands, in whatever creative form that may be,” Tesoriero said.

“And there’s no better agency out there that’s positioned to bring this to life. BWM Dentsu, an Australian, creative institution, combined with Dentsu the global, tech powerhouse is an exciting proposition.

“I can’t wait to help build upon the amazing work that Ash and the wider team have already achieved.”


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