BWM establishes Australia’s most remote pizzeria in Dirk Hartog Island
Frozen Pizza brand Dr Oetker has created the world’s most remote pizzeria in an effort to prove it is as good quality as a restaurant pizza.
https://www.youtube.com/watch?v=SoOZDg7lc_w
BWM Dentsu is behind the PR and digital campaign that saw people flown in from around the country to experience the pizzeria dubbed Remote Ristorante.
The effort has resulted in a Youtube film which is being seeded across social media channels.
https://mumbrella.com.au/jeep-create-worlds-remote-dealership-promote-new-cherokee-234475
I think I want to like this, but I am not sure. Open question to BWM, and I’m not trying to be a critic.
If the problem is people being unable to access good pizza, I get it. Now they can, thanks to frozen pizza. But most of the population has access to restaurant quality pizza.
However I would have thought the issue is that frozen pizza has quality issues. So what does accessibility have to do with it? This seems muddled. Is it accessibility or quality? The two have nothing to do with each other I would have thought? Or is it just a good gimmick to get some social chatter?