Jeep creates ‘The World’s Most Remote Dealership’ to promote Cherokee

Jeep is promoting the launch of the new Jeep Cherokee with ‘The World’s Most Remote Dealership’ stunt which sees the brand offer the public the opportunity to buy a Cherokee Longitude for $10k if they can make it to the remote dealership.

Created by Cummins & Partners, experiential agency Wonder and partners Nice Bike, Digital Dialogue and Maxus, the campaign, launched across TV, digital and social yesterday, will drive viewers to download the Jeep app in order to participate in the promotion.

Those who register through the Jeep app will have the exact location and other details of the dealership revealed to them in the coming weeks.


CLIENT: Fiat Chrysler Group

  • Chief Executive Officer – Veronica Johns
  • Director of Marketing– Mark McCraith
  • Senior Advertising Manager– Ashlin Moore

AGENCY: cummins&partners

  • Executive Creative Director– Jim Ingram
  • Executive Creative Director– Ben Couzens
  • Copywriter– Chris Ellis
  • Art Director– Aaron Lipson
  • Agency Producer – Jess Thompson
  • Group Account Director– Magdalina Triantafyllidis
  • Account Director– Rosie Bean
  • TV Production – Nice Bike
  • Media Agency – Maxus
  • Digital Agency – Digital Dialogue
  • Activation Agency – Wonder

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