BWM uses Grey’s idea for debut work for Leggo’s

BWM Melbourne has unveiled its first work for Leggo’s after winning the business last year.

The ad is similar in strategy and execution to an ad made by Leggo’s former agency, Grey Melbourne, two years ago.

BWM used the same director, production and animation company as Grey to make the ad.

As well as TV, the BWM ‘Pasta Loves Leggo’s’ campaign comprises print, magazines, online, social media, radio and in-store.

“Our challenge was to tell a rational ingredient story in an emotional way. When pasta meets Leggo’s and you add lashings of Opera you’ve got all the ingredients for a passionate Italian love affair, beautifully simple,” BWM Melbourne creative director Shaun Branagan, said.


  • Executive Creative Director – Rob Belgiovane
  • Creative Director – Shaun Branagan
  • Creative Group Head – Gus Johnston
  • Digital Art Director ­– Jeremy Elliot
  • Planning – Jamie Mackay
  • Group Account Director – Belinda Murray
  • Senior Account Manager – Lynne Robb
  • Head of Onscreen – Abby Hunt
  • Onscreen Producer – Sonia Mclaverty
  • Production House – Revolver – Bruce Hunt
  • Simplot
  • GM Marketing – Tara Lordsmith
  • Marketing Manager Sauces and Meals – Lisa Rizzardo
  • Senior Brand Manager Shelf Sauces – Kate Murphy
  • Brand Manager Shelf Sauces – Ainsley Crouch

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