Shaun Branagan, the creative director of digital innovation at BWM Melbourne, has joined Ogilvy as group creative director, head of digital in its Sydney office.
Branagan joins to work on clients including Coke, Vodafone, St.George and KFC.
In a press release, Ogilvy Australia’s CEO Andrew Baxter said: “Shaun’s pedigree in bringing together ideation and technology will add real grunt to our creative offering. His talent has been recognised with a raft of awards, and will add weight to Ogilvy’s heavy creative digital commitment. Shaun’s a welcome addition to our talented team.”
Ogilvy Sydney ECD Brett Howlett said: “Shaun will continue Ogilvy’s commitment to bring its clients the best possible digital experience and most relevant creative products for today. He combines the best of both worlds to the agency: respect for ideas that build brands and deep experience in tech-led communications. Ogilvy and its clients are lucky to have him.”