BWS shows Australians celebrating with a drink in ‘Here’s to You’ campaign
Woolworth’s owned liquor chain BWS has launched its new brand platform ‘Here’s to You’ centred around the every day moments celebrated with a drink.
Created by 1440 and M&C Saatchi, the 30 second commercial features family and friends celebrating different occasions with a drink including Friday nights, parties, down time, first dates, family dinners, taco nights and barbecues.
The campaign acknowledges the different ways Australians connect with each other.
Guy Brent, BWS director, said the brand is “determined” to make purchasing drinks a social experience.
“Everyone on the BWS team has a shared passion for helping Australians facilitate more meaningful connections through casual, everyday socialising.
“A better range is inspiring our customers with products they’ll love and the best experience is feeling like a local within any one of our stores thanks to our friendly and knowledgeable staff.
“All of this is what guides everything BWS does everyday and Here’s to You is an extension of our commitment to offering this to our customers all across the country,” Brent said.
The campaign is set to run across television, out-of-home, mobile, social and print.
Credits:
- Creative – 1440 & M&C Saatchi
- Tom McFarlane – Creative Partner
- Lee Roberts – Creative Director
- Geoff Reid – Senior Copywriter
- Mike Miller – Senior Art Director
- Zac Gold – Copywriter
- Paul Slater – Art Director
- Simone Cherry – Lead Designer
- Sionen Adijans – Senior Designer
- Jack Farrell – Designer
- Tom Roder – Finished Artist
- Strategy – 1440
- Mervyn Tan – Strategy Partner
- Jessica Smith – Retail Strategist
- Charissa Tosio – Social Creative Strategist
- Production
- Jackie Archer – Executive Producer, 1440
- Linda Varney – Senior Producer, 1440
- Dulce Aguilar – Production Coordinator, 1440
- Director – Tom Campbell, Exit Films
- Producer – Fiona Pakes, Exit Films
- Post Production – The Editors & White Chocolate
- Sound Design & Composition – Song Zu
- Logo Animation – Resolution Design
- Photographers – Barnaby Wilshier & Dick Sweeney
- Account Management
- Howard Spreadbury – Managing Director
- Paul Coles – Client Services Director
- Michael Porter – Account Director
- Cameron Green – Senior Account Manager
- Sam Hurwood – Account Manager
- BWS
- Guy Brent – Managing Director, BWS
- Adam Fry – Head of Merchandise & Marketing
- Adam Slattery – Head of Advertising, BWS
- Carly Bowra – Head of Strategic Marketing Projects, BWS
- PR – PPR
- Annike Morgan – Director of Marketing Communication, PPR
- Chloe Turner – Account Director, PPR
- Media
- Bianca Falloon – Client Lead
- Charlotte Edwards – Business Director
- Carolina Ferreira – Senior Ecosystem Planning Manager
- Sally Cartmell – Ecosystem Planning Manager
Linkedin
That’s a lot of credits for there to be no apostrophe on the outdoor work
User ID not verified.