Red Rock Deli has launched its pop up store today giving customers the ability to create their own personalised packet of chips.
Created by PHD, The Origin Agency and Soap the new pop up store will be able to promote a specific flavour of chips depending on the stock levels in the store.

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Is there any word on where it is?
I’d like to try them
See this in Westfield Sydney on level 2
What an expensive way to sell a packet of chips. Would love to see the ROI.
I have no idea what they’re trying to do here, but I do know that this is some ridiculously self indulgent nonsense. Who cares?
Ooooh, big data. How clever.