Cabana Boys wins biodiversity project

Sydney-based start-up Cabana Boys has picked up another piece of business with a brief from The Council of Australian Museum Directors.  

The announcement:

The Council of Australian Museum Directors has appointed Sydney creative agency, Cabana Boys to promote their International Year of Biodiversity project, biodiversity2010.org.au.

Over the next month Cabana Boys will develop a multi-media campaign designed to drive traffic to biodiversity2010.org.au and encourage contribution and participation in the site and other IYOB programs.

The campaign will include an online viral component, internet banners to run on member museums’ websites and social media activity.

The project was awarded to Cabana Boys after a competitive pitch.

The Council of Australian Museum brings together the leaders of twenty major state, regional and national museums.

Speaking on behalf of the project’s steering committee, Australian Museum’s Michael Harvey said: “We’re excited to be working with Cabana Boys, as they have brought a really fresh approach to the project.

“The campaign that is now in development will bring a little fun to biodiversity – a really important concept, but not one that’s always hugely accessible to the broader community.”

Of the successful idea pitch, Cabana Boys creative partner Nik Robinson said, “We’re hoping that by engaging people with a smile, we’ll encourage them to get more involved in the International Year of Biodiversity.”

The campaign was commissioned in late July and will be developed over the next four to six weeks for launch in early September.

Its success will be judged on the volume of traffic on biodiversity2010.org.au and the number of visitors who contribute to the site by uploading content.

The announcement comes on the tail of recent Cabana Boys’ successes, including a new project for Sydney Symphony and additional work on its ArtStart Grants campaign for existing client Australia Council for the Arts.

Source: Cabana Boys press release


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