Agency offers crash course in how to do PR
PR agency Tsuki has created a course aimed at helping set up small businesses do their own public relations. The announcement:
Tsuki has launched a suite of PR solutions designed for small and medium businesses (SMBs). The product suite gives businesses access to the type of expertise they would receive in an agency partnership and empowerment to ‘do it themselves’, thereby avoiding associated ongoing costs.
“Our new program, Making Waves, provides SMBs with a tailored PR strategy that they can execute themselves. The aim of the program is to provide SMBs with an accessible and relevant way forward to better understand what PR can do for their business.” said Managing Director, Edweana Wenkart.
Tsuki leverages its strong background in film and entertainment and considered PR approach, ‘the art of storytelling’, for the benefit of its clients.
“Our PR framework and modules on the ‘art of storytelling’ define our core PR services which we deliver for clients including Volvo Car Australia, PumpTV and Screen Producers Association of Australia (SPAA) amongst others. More recently we’ve witnessed increased demand for consultancy based services from SMBs. We created Making Waves to address this growing demand from an audience which value what PR can do for their business.” continues Wenkart.
Making Waves upskills SMBs through a range of professional services including strategic planning, brand development, the art of storytelling, media relations, interview technique and community engagement. The program is available as a one day intensive workshop and one-month mentorship. At the end of the full day session, each SMB will have a PR plan that they can execute in-house. Ongoing advice and mentorship is available during the month following the workshop.
Tsuki has commenced working with Meissner Management, AT2 and MEAA under the Making Waves banner.
“Tsuki truly understand the complete landscape of PR/Marketing and media. Anytime with them will see you more educated and confident about how to harness this space.” said Brad Hayden, Director of Casting, AT2.
Source: Tsuki press release
