Cadbury hoists giant egg in air in Royal Botanic Gardens to launch Easter celebrations
Cadbury has unveiled a giant Easter egg at Sydney’s Bennelong Lawn in the Royal Botanic Gardens which will be cracked in front of a live crowd as part of Cadbury’s Easter celebrations this Sunday.
The egg measures five metres by 3.4 metres in diameter is being held by a structure 10.5m high and positioned with a hammer teetering just above it. The activation has been worked on by Saatchi & Saatchi, Wonder and Red Agency.
Audrey Green, head of Easter for Cadbury at Mondelez International, said: “Easter is one of the most joyous times of the year and a time to enjoy with all the family. We wanted to put on a memorable activation that brings people together and celebrate the annual tradition of Easter egg-cracking which gives Aussies so much joy.”
Also on Sunday, Cadbury will be hosting an afternoon of entertainment including stilt walkers, hula hoopers, contortionists, jugglers, magicians, a BMX stunt rider, games and live music.
Cadbury will share content from the event to kick off its Easter campaign.
Agency credits:
- Strategy and Creative: Saatchi & Saatchi Sydney
- Experiential: Wonder
- PR: Red Agency
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So whats to stop some drunken fool cracking it on Fri or Sat night? Did Cadbury also pay for around the clock egg surveillance? What a load of agency black slapping shite! Great work Saatchi!
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This isn’t very original.
http://www.dailymail.co.uk/new.....cream.html
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Looks cool to me. They had me at stilt walkers and hula hoopers.
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How non-eggsciting.
Why even PR something so dull?
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Could we have an update? Is it still there? It was quite hot yesterday.
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