Cadbury goes with South African floating cows ad to relaunch Bubbly range

Cadbury’s has paused its recent strategy of using locally created advertising to promote its Dairy Milk range with the launch of an ad for its Bubbly range repurposed from South Africa.

 The new Joyville Floating Cows ad was originally developed in South Africa and has been repurposed for the Australian market.

Previously, Saathci & Saatchi Sydney has been behind Cadbury’s local Joyville work.

Ben Wicks, the GM of marketing chocolate for Cadbury Dairy Milk  said in a statement: “The fun, light-hearted nature of the Bubbly brand is perfectly encapsulated in the Floating Cows TVC and supporting campaign which brings to life the quirky, magical world of Joyville in a real and compelling way.”

A previous attempt by Cadbury’s to repurpose work for the local market in 2009 saw the brand recut a celebrated ad from the UK featuring a gorilla drumming along to a Phil Collins track and put it to John Farnham’s You’re The Voice instead. The move – which took place under different marketing leadership for the brand – was widely derided at the time.


• TVC originally developed by: Ogilvy Johannesburg
• Re-cut for Australia by: Saatchi & Saatchi Sydney
• Media: Carat
• PR: Royce Communications


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