Cadbury goes with South African floating cows ad to relaunch Bubbly range

Cadbury’s has paused its recent strategy of using locally created advertising to promote its Dairy Milk range with the launch of an ad for its Bubbly range repurposed from South Africa.

 The new Joyville Floating Cows ad was originally developed in South Africa and has been repurposed for the Australian market.

Previously, Saathci & Saatchi Sydney has been behind Cadbury’s local Joyville work.