Dr Mumbo

Cake boss

Got a festival to promote?

You could come up with a sophisticated marketing campaign.

Or, alternatively, you could repeatedly throw cakes at your boss.

Happily MTV has chosen the latter for its Beats & Eats festival. And MTV Australia boss Simon Bates – who proved to have impressive reactions to duck one of the multiple attacks – is the lucky recipient.

For those not down with the kids, the festival is being headlined by DJ Steve Aoki, who’s been known to throw cakes at the crowd. As you do.


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