Dr Mumbo

When cakes and couriers don’t mix

Christmas is certainly a time for giving when it comes to adland.

Offices are full of people discussing first world problems like how to get all of their gift champagne home.

And of course, it’s also a useful time for agencies and media owners to remind clients, and indeed the trade press, of just how deep their love runs – as the Mumbrella gift register will confirm.

Sadly not every gift-giving goes to plan. Dr Mumbo was slightly nonplussed to find the following package waiting on his desk:

The former ice cream cake appeared to have perhaps been through a tumble drier, which would at least have explained both its warmth and disintegration.

Filing it under “chocolate tastes nice however it looks”, Dr Mumbo popped the remains in the fridge.

The explanation arrived the next day in a note from creative agency Analog Folk which presumably went to a few clients: “You’ve probably realised already, that in our attempt to deliver some delicious desserts – that our couriers instead delivered some Christmas mush. We weren’t sure whether to laugh or cry when we realised, but wanted to let you know that what arrived was not designed to be a Bah Humbug moment – and we promise to make it up with a sturdy, hand delivered dessert (or champagne if you prefer) in the new year. ”

For the record, this is how the gift started life:

Dr Mumbo could sense a million bakers suddenly cry out. Although he was of course nonetheless grateful for the effort.

Never has the phrase “It’s the thought that counts” been more appropriate.

And after all, it’s not as bad as the time media agencies across the country got sent dead goldfishes to promote Adelaide.


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