Cameraman misses Australian Open shot as he orders Uber Eats in tennis themed campaign

Delivery food service Uber Eats has leveraged Australian Open audiences and recruited tennis stars and commentators to discuss what they will be ordering and eating from the app.

Uber Eats and its creative agency of record Special Group have taken over the last commercial break of the Australian Open, making viewers think they are watching the tennis game after the ad break has concluded.

In one of the 30 second television commercials, a cameraman is seen missing the tennis action because he is too busy ordering Greek food on Uber Eats.

Another ad features Lee Lin Chin giving Nick Kyrgios physio treatment as she orders buffalo wings.

During the ad, commentators continue to commentate the tennis as if it were a live match.

The campaign is a continuation of the brand’s ‘Tonight I’ll Be Eating’ brand platform, which has featured celebrities including Rebel Wilson, Ray Martin and Ruby Rose.

Uber Eats’ first Australian campaign debuted in November 2017 with Sophie Monk, Beau Ryan, Ryan Maloney, Naomi Watts and Boy George as they told Australians what they would be ordering from UberEats.


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