Campaign empowers young people in care with hip-hop track
A campaign by Life without Barriers and The Precinct Studios to give young people in care a stronger voice has seen the production of a hip-hop track by Australian artists Urthboy and Pyke receive more than 12,000 hits on YouTube.
The collaboration between the artists and Life Without Barriers began when the non-profit organisation approached production company The Precinct Studios to produce and create a campaign to empower young people in care.
The lyrics to the track ‘Someone Else’s House’ come from the stories and insights of youth affected by the out-of-home experience, as told to Urthboy through a private Facebook page and face-to-face sessions.
“The things that emerged from the conversations that I had in person with these kids was some of the issues that are really important… or what some of the kids think is not talked about enough” Urthboy said in a statement.
The hip-hop artist teamed up with singer Josh Pyke and producer Sulo to create the track, accompanied with a music video by The Precinct’s animation directors Beto Prado and Fernanda Perez.
The Precinct’s managing director Henry Motteram said he was pleased with the outcome.
“Music is such a powerful language. Giving these kids the opportunity to work with an artist they respect and to have their stories play out through the lyrics has been an amazing experience for all of us.”
Credits:
- Executive Producer: Henry Motteram
- Account Director: Bree Mankin
- Producer: Elliot Clifford
- Creative Director: Michelle Galluzzo
- Writer: Eran Thomson
- Directed and animated by: Beto Prado and Fernanda Perez
- Illustrator: Beto Prado
- Artists: Urthboy feat. Josh Pyke
- Produced by Sulo
- Recorded by Sulo and Josh Pyke
Love this, great way to present an often unheard voice. Top work all involved!
User ID not verified.