Dr Mumbo

Want to write for us? That’ll be $15,000 per article, please

Times are tough in the world of publishing. Including at one of the world’s best known advertising magazines, Campaign.

Having recently closed the 44-year-old Asia Pacific print edition of the title, the UK edition is attempting to develop a new revenue stream.

Back in the day, magazines used to pay journalists to write articles.

Then they started asking people to write them for free.

Now, Haymarket Media Group’s Campaign mag is going one step further – inviting those who want to write a 600-word opinion piece to pay $15,000 for the privilege.

That’s correct. Want to be a thought leader on content marketing? You can pay to write for the magazine.

Can you afford to write for this magazine?

An email from the publication’s head of agency has gone out to agencies around the world asking them to contribute to its report on content marketing, or “the Art of Storytelling”, as Campaign puts it.

For £8,035 plus tax – or just over $15,000 in Australian currency – the writer gets to present him or herself as a thought leader. Plus Campaign will buy them dinner and take their photo.

As Dr Mumbo’s tipster succinctly puts it: “Amazing!!”

The email:

The email from Campaign magazine


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