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Campaign Review: Dom Hickey and Dee Madigan rate supermarkets’ takes on Christmas

Each week, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns. This week, Mumbrella asked Howatson+Company’s Dom Hickey and Campaign Edge’s Dee Madigan to share their thoughts on the Christmas spots works from supermarket heavyweights, Coles, Woolworths and ALDI.

December 8, 2022 9:00

Brand: Coles

Campaign: Value the Australian Way 

Agency: DDB

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Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics
ALDI BMF Campaign Edge Campaign Review Coles DDB Dee Madigan Dom Hickey Howatson+Company M&C Saatchi Woolworths
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