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Campaign Review: Taking off with tourism campaigns

Mumbrella’s fortnightly Campaign Review is finally back for 2025. Kicking it off, we have Town Square’s chief strategy officer Jeff Malone and Houston’s creative director Alex Creamer sharing their thoughts on spots from Tourism Fiji, SA Tourism, and TEQ.

Lauren McNamara

May 8, 2025 9:41

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.

Brand: Tourism Fiji

Campaign: ‘Loloma Hour’

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.