CampaignLab wins OPPO Mobile PR Account

PR and brand engagement agency CampaignLab has signed smartphone manufacturer OPPO Mobile as its flagship technology account.

The agency has won the account from Ogilvy and will work in collaboration with OPPO’s other agencies; Match Media, Taboo and Stencil, as the company looks to establish itself as a leading smartphone brand in Australia.

CampaignLab director Andy Scales said in a statement: “This is still very early days for CampaignLab, so to win a major account like OPPO acts as a testament to how far we have come in such a short period of time.  OPPO is brand that shares our approach to both PR and doing business, so we’re excited to be working with them.”

Michael Tran, marketing director of OPPO Mobile Australia, said: “This is an exciting time for OPPO in Australia and we’re delighted to have CampaignLab join the team and help us achieve our goals.  They’ve brought fresh thinking to the table and have already hit the ground running, which is pleasing to see.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.