Campari Australia appoints AJF Partnership and The Royals
Campari Australia has appointed incumbent AJF Partnership to manage a number of brands and The Royals to manage brands needing greater digital marketing.
AJF Partnership was the incumbent managing the Wild Turkey Bourbon brand which it will continue to do as well as managing American Honey, Riccadonna, Frangelico, SKYY Vodka, Campari, Aperol, Cinzano, Appleton Estate and Couba Rum.
The Royals is new to the roster, and will manage brands which will have a greater digital marketing focus including Glen Grant, Espolon and Bulldog Gin.
Campari Australia’s marketing director Nicole Stanners said in a statement: “Due to expansion of our brands in Australia, and the opportunities we see with such a diverse portfolio, we are excited by these appointments as we believe that both AJF and The Royals can help us realise the great potential of our brands.
“We are pleased to welcome The Royals as a business partner and look forward to continuing and extending our partnership with AJF Partnership Sydney.”
Campari Australia has worked with The Monkeys on a project-basis and Host on a project-basis, with the agency working on the American Honey brand.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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