Campbell Arnott’s names Clemenger sole creative agency ditching DDB after pitch

ArrnottsThe Clemenger Group has emerged with the whole of the Campbell Arnott’s Australia account following a competitive pitch, with DDB Sydney losing its chunk of the account.

Earlier this year Mumbrella revealed the major food brand had launched a competitive pitch with its two incumbent facing off against BMF and Ogilvy as it looked to consolidate its creative account.

The news sees Clemenger pick up brands including Arnott’s Shapes, Tim Tam, Vita-Weat, Campbell’s Soup, V8 and Real Stock which previously sat with DDB.

Arnott’s vice president of marketing David McNeil said in a statement: “We are thrilled that Clemenger will be partnering with us across our entire portfolio of brands. The quality of the strategic and creative thinking we have seen throughout the review process has been superb.

“Creative excellence is at the heart of our strategy and we are very confident that we have the right partners to grow our brands.”

Under the changes Clemenger’s bespoke business unit The Kitchen Table will be responsible for all external marketing.

Director of marketing communications and capability Anne Ricci said: “Clemenger’s The Kitchen Table presented an innovative new business and planning model that will ensure we create integrated campaigns that deliver the right messages in the right moments.

“This will future proof Campbell Arnott’s communications model”.

In a statement, Arnott’s thanked DDB for its “passion and commitment to its brands over the past five years,” which has seen it create campaigns including the Tim Tam Trees activation in MArtin Place and birthday celebrations last year.

Nic Christensen 


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