Dr Mumbo

Campbell Reid’s one weird trick for appearing digitally savvy

Campbell Reid


And so to Sydney’s Jones Bay Wharf where a who’s who of the Australian publishing world indulged in a spot of future gazing with News Corp’s editorial honcho Campbell Reid, BuzzFeed’s Simon Crerar and Ninemsn’s Hal Crawford.

Whilst he may have been the oldest on the panel, Reid admitted he has a trick for appearing digitally savvy at speaking gigs. 

“When you come to a conference like this,” Reid began, with his tongue firmly in his cheek, “the trick is you get up and you say ‘You guys all use Twitter, Facebook…’ and then you throw in blahblah.com…  and then say that you were using it last week.

“The audience then all goes ‘Oh shit, I’m not using that’.

“Show the slide of the website, the device or the product that no one is using. But then you pretend that they are all using it and then they all feel inadequate and think you’re a genius.

“It’s all crap of course.”

Dr Mumbo will be keeping an eye out for News Corp execs using this one in the future…


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