Can Australian streaming survive a fresh onslaught from overseas?
We have already seen huge upheavals in Australian streaming, so in this crossposting from The Conversation, Marc C-Scott looks at how much more the industry can take.
Australia’s already punch-drunk streaming sector is set for even more upheaval, as CBS will launch its streaming service in Australia as early as October.
CBS All Access is set to launch in Australia within months
Disney is also set to launch its streaming service in 2019. Based on recent history, Australia will likely be first up when it goes global.
The question is whether Australian streamers can compete locally with the global mammoths. Doing so might require coordination the likes of which we haven’t seen before.
Oversees streaming services will continue to prosper in Australia until local businesses get their s%^t together.
The local mindset around approach to opportunity is poor, go to any event and you’ll see the conversation reverting to blowing your own trumpet as opposed to a unified market view.
In mentioning TVOD services, you have mentioned the two smallest in the market, and ignored those run by Telstra, Fetch and Foxtel, as well as the global services run by iTunes, Google, Sony and Xbox. These platforms are making a much bigger impact than Quickflix and Ozflix, and are seeing good growth, and any discussions of these platforms is incomplete with them
Some of these sites will need to merge to survive. People just won’t fork out for all these subscriptions and switch across apps all the time. They’ll find the easiest to use with the most to choose from and stick with it. A massive benefit for Ten here down the line should be a synergy between tenplay and CBS AA.