Dr Mumbo

Can-do headline writing

A quick  memo to news sub editors writing headlines about CommBank.

Open season on the word “Can” – and indeed “Can’t” has begun. Every time you write a headline about the bank, go for your life.

Every headline involving Can-do banking, or indeed “Can’t pass on the interest rate cut” are currently topical and of the zeitgeist.

But please remember that by next week, that approach will be tired and lazy. Your seven days of thought-free headline writing begins… now.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.