Cancer Council WA appoints Bonfire to its digital marketing account
Cancer Council WA has appointed digital agency Bonfire to lead its online advertising strategy.
Bonfire will be responsible for executing a paid search marketing strategy with the aim of increasing the non-for-profit’s ‘Hope More Lottery’ fundraiser.
Bonfire will be focusing on raising ticket sales to the Cancer Council WA’s Hope More Lottery fundraiser
Cancer Council WA’s marketing and fundraising director Lillian Ryan said: “We’re very excited to be working with Bonfire on the digital strategy for our Hope More Lottery.
“Bonfire really understand our need to ensure we’re using our funds in the most effective way, and have already implemented innovative strategies to build on the success of our lotteries program that’s helping us deliver our services to West Australians affected by cancer and continue vital research that will help us get closer to a cancer-free future.”
Bonfire’s expertise in digital marketing was the deciding factor for the Cancer Council WA to bring them on board.
Bonfire’s CEO, Clay Cook, stated: “We’re grateful for the opportunity to help this respected charity carry out their life-changing work.”
