Cane toad fatally underestimates the Ford Falcon EcoBoost

Ford has launched an ad in which a cane toad fatally underestimates the power of the four cyclinder Falcon EcoBoost.

The campaign will initially run online only, with no plans to air the spot on national TV yet.

The agency behind the ad was JWT Melbourne. Visual effects were by Iluora.


  • Executive Creative Director: Richard Muntz, JWT Melbourne
  • Creative Director: Jim Ritchie, JWT Melbourne
  • Creative Director: Rob Beamish, JWT Melbourne
  • Director: Chris & Lachlan
  • Production company: Exit Films
  • Post production: Iloura
  • Puppet makers: Glasshamerfx New Zealand

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