Cannes Lions day one: It’s about creativity, not advertising

Day one of the Cannes Lions saw a strong showing from Clemenger-aligned agencies in the promo, direct and PR shortlists. There were also two shortlistings for independent Sydney agency The Hallway. But Australia’s PR agencies again failed to get a single shortlisting.

In the video:

• Cannes Lions chairman Terry Savage on how the competition is now a festival of commercial creativity, not just advertising;
• Justifying the expense of a trip from Oz;
• The Brand Agency’s Paul Yole on the delegate experience;
• Inside the Young Lions battleground;
• Mumbrella editor Tim Burrowes takes the conference tour

Video production and editing: Brooke Hemphill

With the support of:

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

Linkedin

topics Cannes Lions Terry Savage

Share Tweet Share

Comments: 5

Carla 20 Jun 11

Shame I can’t watch videos on iPhone… When will you install a HTML5 player? JW player is great if you need a tip!

User ID not verified.

Martine 20 Jun 11

Agreed, Carla!

User ID not verified.

Mumbrella Reader 20 Jun 11

Great video Tim!

User ID not verified.

Allira 21 Jun 11

Really interesting piece Tim!

User ID not verified.

Martine 21 Jun 11

I’ve now watched yesterday’s and today’s pieces…great stuff Tim! This is the next best thing to being there!

User ID not verified.

---