Cannes Lions day one: It’s about creativity, not advertising

Day one of the Cannes Lions saw a strong showing from Clemenger-aligned agencies in the promo, direct and PR shortlists. There were also two shortlistings for independent Sydney agency The Hallway. But Australia’s PR agencies again failed to get a single shortlisting.

In the video:

  • Cannes Lions chairman Terry Savage on how the competition is now a festival of commercial creativity, not just advertising;
  • Justifying the expense of a trip from Oz;
  • The Brand Agency’s Paul Yole on the delegate experience;
  • Inside the Young Lions battleground;
  • Mumbrella editor Tim Burrowes takes the conference tour

Video production and editing: Brooke Hemphill

With the support of:




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