Cannes Lions mobile winners among shortlisted Spikes Asia contenders for Australia

Australia is the region’s most shortlisted country in the Mobile category at Spikes Asia, with VML Sydney dominating with its Rip Curl Search GPS product.

The campaign was shortlisted four times while the ‘Game on’ campaign for Kia by Initiative Australia, which won top honours at the Mobile Marketing Association’s Smarties Awards recently, is also amongst the contenders.


Samsung’s safe driving program ‘S-Drive’, created by Leo Burnett Sydney, and the agency’s ‘Emlings’ for McDonald’s have also been shortlisted alongside Saatchi and Saatchi’s ‘Penny the Pirate’ for OPSM and Mnet Mobile’s Incsnap for Queensland Fire and Emergency Services.

Saatchi’s ‘Penny the Pirate’ and VML’s Rip Curl Search GPS are amongst Australia’s most likely contenders having taken home a silver and a bronze in the mobile category at the Cannes Lions.

To see all the Spikes Asia Mobile finalists, click here.


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