Cannes Lions names McDonald’s Creative Marketer of the Year
Cannes Lions is to name McDonald’s as its 2014 creative marketer of the year.
The fast-food chain was handed the award for its “inspiring innovative marketing” across media and markets, according to the world’s biggest advertising festival.
Cannes said that award is given to advertisers that “embrace and encourage creativity” from their agencies.
McDonald’s, which is among a growing number of clients who put in a large appearance at Cannes, has won 77 Lions since 1979.
Small World Machine?
Thought we were talking about McDonald’s?
Makes me even happier I chose SXSW over Cannes this year. Surely creative marketer of the year should look at the entire body of work, not just some highlights. The highlights already get awards, the marketer of the year needs to be something more.
20 McNuggets for $5 as a lead campaign idea . . . not so much.
Embedding ads in Fairfax’s front page as content is kinda creative:
http://www.watoday.com.au/ente.....35t03.html
Commercial news has always been semi-compromised bullshit, but even the dumbest punters are going to start asking the right questions if this is the future.