Cannes Lions: Two Aussie agencies vie for Grand Prix For Good
Two Australian ad agencies have been shortlisted for the Grand Prix for Good at the Cannes Lions.
The category, introduced last year, recognises gold Lions winners from other categories because charity and public service campaigns are not eligible for a grand prix in individual categories.
The two Australian agencies shortlisted are JWT Melbourne for its Stories From The Street work on behalf of Melbourne Writers Festival (pictured right) and Leo Burnett Melbourne for its “see the person” disability awareness work for Scope. The campaign saw the creation of a band to highlight the talents of people with disabilities.
The winner – taken from 31 contenders globally – will be announced in a few hours time.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Did JWT Melbourne enter it’s work for the new Ford Territory into Cannes? I hear there’s a new category. Best cure for insomnia in 30 seconds. Zzzzzzzzzz
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