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Carlton Slo mo ad gets shortlisted for Cannes Lions craft category

Carlton Draught’s “Slo mo” ad is among the three Australian contenders for this year’s Film Craft Lions at Cannes.

The category – which celebrates the technical skills of making an ad including directing, copywriting, editing and sound – was introduced last year when Australia won no awards in the category.

This time round, Plaza Films who represent TVC director Paul Middleditch is on the shortlist for the ad, which was shot using Photron SA1 SD high speed cameras, shooting at up to 9000 frames per second to capture moments such as a peanut flying out of a man’s  mouth, or the reverberations of a backside landing on a bar stool.

The agency behind the ad was Clemenger BBDO Melbourne.

Other Australian contenders include Exit Films for its work for Burn energy drinks, Ride. The agency was Publicis Mojo Sydney.

And The Butchery Melbourne is on the list for Medibank health insurance, “For Every Breath” whose agency is GPY&R Melbourne.

New Zealand shortlistings include Flying Fish Auckland for the In With The new Vodafone campaign.

And Thick As Thieves Auckland is up for “60 things in 60 seconds” for Sky television.

And DDB Auckland is listed for its VW “milk Run” work.

The winners will be announced early on Sunday, Australian time.

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