You can’t hide real love is message in new campaign from Lost Dogs’ Home
The love an abandoned dog has for its rescuer and the ways the Lost Dogs’ Home helps transform abandoned dogs’ lives through its programs are the focus of a new campaign for the animal charity.
The centrepiece of the campaign by GPY&R Melbourne is a new TVC which shows the reactions of the animals when they meet a person entitled “You can’t hide real love”.
GPY&R creative director, Jake Barrow, said: “We wanted to show the love animals at the Lost Dogs’ Home have for their trainers, and the love they could give to your family, by simply capturing the very moment when someone they love walks into the room and hopefully their lives.”
The Lost Dogs’ Home communications manager, Martha Coro said: “Everyone here is really excited about our new campaign. The TVC encapsulates the relationship between our staff and the animals in their care and the content films showcase the life changing work our Behaviour Department do every day.”
The content films show how the behaviour department at the home helps teach abandoned dogs and cats to behave with people and other animals, as well as helping people adopting pets to manage the transition.
The campaign launches this week with TV, cinema, content and radio spots, to promote adoptions and donations.
CREDITS
- Creative: GPY&R Melbourne
- Creative Director: Jake Barrow
- Copywriter: Ellen Fromm
- Art Director: Isabella Caruso
- Executive Producer: Romanca Jasinski
- Account Director: Cathryn Reed
- Senior Planner: Alex Horner
- Production Company: Filmgraphics
- Director: Christopher Frey
- Executive Producer: Anna Fawcett
- Producer: Edwina Gilbert
- DOP: Edward Goldner
- Post Production: GPY&R Melbourne
- Editor: Lissie Geyer, Chris Frey
- Music/Sound/Radio
- Sound: Flagstaff Studio
- Sound Design: Paul Le Couteur, Ceri Davies
- Music: Karl Richter – Level Two Music
- Client: Lost Dogs’ Home
Thanks for all the feels this early in the morning
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