Wind up toys illustrate how White Pages can help customers in new campaign for relaunched brand

Alex Hayes

September 10, 2016 8:59

Wind up toys take the place of people searching for answers in a new ad campaign for a rebranded White Pages offering, as it looks to take on Google in the search space.

A 45 second TVC created by The Royals is the centrepiece of the new campaign for the Sensis-owned brand, using a variety of wind up toys as metaphors for how people can run out of steam, and into dead ends as they search for information.

A female voice over explains how “we’re all busy” and “the wrong information can lead to dead ends, and stop us in our tracks” before explaining that “White Pages can lend a hand”.

https://www.youtube.com/watch?v=pgTpTlhUSQ0&feature=youtu.be

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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