Canva acquires design and photo editing tool, Affinity
In a move to make its toolset and visual design easier for people of all levels, design platform Canva has acquired Affinity – a software suite developed for photographers and professional designers.
The acquisition is expected to help Canva achieve its enterprise goals by expanding its influence into the professional space. The platform also hopes that the move will allow future Affinity users “to craft designs and templates with Affinity to scale across organizations with Canva”.
According to Cliff Obrecht, Canva’s co-founder and chief operating officer, visual communication is ever-present in the workplace, making Canva’s acquisition of the design suite even more important for business goers.
“Visual communication is now ubiquitous in the workplace and investing in strategies that enhance our B2B offerings is core to the future of our business,” he said.
“From sales and marketing, to brand and creative teams, the need to create effective and engaging visual content is on the rise. The Affinity team comes with an incredible caliber of talent and technology and we’re delighted to welcome them to Canva as we enter our next phase together.”
Likewise, Affinity’s chief executive officer, Ashley Hewson, is excited at the new possibilities, particularly as Canva’s philosophy around creation and accessibility resonates with the suite’s brand.
The Affinity team
“Since the inception of Affinity, our mission has been to empower creatives with tools that unleash their full potential, fostering a community where innovation and artistry flourish,” Hewson explained.
“We’ve worked tirelessly to challenge the status quo, delivering professional-grade creative software that is both accessible and affordable.
“Canva’s commitment to empowering everyone to create aligns perfectly with those values. We couldn’t be more excited about becoming part of the Canva family and can’t wait to see what we will achieve together.”
Moving forward, Canva is expected to invest in the Affinity suite to ensure that its solutions remain optimised for professional designers, while allowing them to push the limits of their skills and creativity.
The strategic acquisition is just one of several significant moves Canva has made within the past few months, having partnered with TikTok for the short-video platform’s “Business Booms on TikTok” campaign and launching a podcast.
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