Canva and Jack Morton Worldwide complete speaker lineup for Mumbrella’s B2B Marketing Summit

Canva’s head of performance marketing, Bernise Alviar, will speak at Mumbrella’s B2B Marketing Summit to address the ways B2B brands can scale their business globally.

Alvair will discuss top tips on how to start scaling a business globally through boosting revenue and user growth via product hacks and performance marketing.

Alviar will headline the session ‘ Growth tactics: Lessons from Canva on how to scale your business globally’

The session will be based on the lessons Canva, launched in 2013, has learnt along its growth journey. The business now has customers in 190 countries and offers services in over 100 languages.

Jack Morton Worldwide’s SVP and director of client services, Vinny Panchal, completes the lineup of speakers at Mumbrella’s B2B Marketing Summit on September 5.

Panchal is set to unpack ‘The B2B experience revolution’, teaching delegates how to access the power of experience to create more emotional connections with their audience. He will explain how this can help form better product understanding, recall and more fruitful sales conversations.

Throughout the session, Panchal will explore how B2B brands can play in the experience space and truly showcase the value of a product.

Alviar and Panchal join a long lineup of senior leaders in the B2B marketing space including international speakers Loren McDonald, program director of marketing at Acoustic (formerly IBM Watson Marketing), and Shutterstock’s global chief marketing officer, Lou Weiss.

Also confirmed is CHE Proximity’s chief strategy officer David Halter, Xero’s communications director Marina Holmes, and Futurebrand’s APAC CEO, Richard Curtis.

Mumbrella’s B2B Marketing Summit will be held Swissôtel Sydney on September 5. Book your tickets here.


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