Car advertising regulation subject to review
Scene from banned Suzuki ad
The self regulation of car advertising is to come under closer scrutiny from the government.
A review comes as a result of concerns from road safety organisations about car ads that glamorise speeding or unsafe driving, and how the Ad Standards Board interprets the Voluntary Code of Practice for car advertising.
The review, called by the Department of Infrastructure and Transport, will see the rules on the self regulation of car ads, and other types of ads where health and safety are concerned, scrutinised over the next six months.
Among the aims of the review is to clamp down on ads that promote unsafe or illegal driving, and to see whether the involvement of the National Road Safety Council in the regulation process is necessary.
The news comes about a month after an ad for Suzuki was banned by the ASB for glamourising reckless driving.
Another Labor Government review? FuelWatch, GroceryWatch, Finkelstein’s NewsWatch, yesterday’s EMAWatch and god knows how many other ‘Watches’.
Now it’s HatchWatch.
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Thank you, government. I feel so much safer in the knowledge I am being protected from myself, as I frequently go & recreate scenes from television ads after watching them.
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I’m with SIA. If the public are unable to separate ads and real life, then we’re all doomed.
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Great looking ad. It does not look like she is wearing a seatbelt though!
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She is wearing one, but it is tucked under her boob. 19″ and 21″. Did require a very close look though. 😉
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State.
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