Car advertising regulation subject to review

Scene from banned Suzuki ad

The self regulation of car advertising is to come under closer scrutiny from the government.

A review comes as a result of concerns from road safety organisations about car ads that glamorise speeding or unsafe driving, and how the Ad Standards Board interprets the Voluntary Code of Practice for car advertising.

The review, called by the Department of Infrastructure and Transport, will see the rules on the self regulation of car ads, and other types of ads where health and safety are concerned, scrutinised over the next six months.

Among the aims of the review is to clamp down on ads that promote unsafe or illegal driving, and to see whether the involvement of the National Road Safety Council in the regulation process is necessary.

The news comes about a month after an ad for Suzuki was banned by the ASB for glamourising reckless driving.


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