Ten throws Bingle into Tuesdays ‘thanks to ad support’
Ten has shifted strategy on its reality TV show Being Lara Bingle, moving it into the high risk slot of Tuesdays at 8pm from the less competitive programming night of Thursdays.
The move shifts the premier of the show – following the model’s “real” adventures living in a Bondi penthouse reportedly rented for her by the production company making the show.
Reporting on the programming move is mixed. While TV Tonight suggests the show has been “bumped” before it has started, today’s Daily Telegraph quotes Ten insiders as saying the move is “thanks to very encouraging advertising support“.
Elsewhere in the Tele today, a review of the first episode of the show describes it as “decent”.
Ten is currently following some way behind Seven and Nine on audience share, although its performance has improved somewhat since MasterChef came back on air
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
surely this is a joke. Ten may as well turn off the lights & go home if this is the best drivel they can think up. Where’s the quality programming??? Just so sad.
User ID not verified.
I do believe this is worth talking about
http://www.prweek.com/uk/news/.....ILC-SEARCH
User ID not verified.
i predict a lot more viewer support for the late night version of the show “Doing Lara Bingle”
User ID not verified.
I would love to have heard the network pitch to advertisers. And did they know that the network and the production company moved her into a flash apartment before it was revealed by the Daily Telegraph? This show is such a long shot that any sensible advertiser should run a mile.
User ID not verified.
Jeez, what is the point in having an institution called NIDA if this is the stardard of television fit for primetime.
Surely childrens advertising is better suited to weekend mornings?
User ID not verified.
Luke T – good spot ! so M&C ran CAN”T to CAN for BT back in 1999
http://www.prweek.com/uk/news/.....ILC-SEARCH
User ID not verified.
I would rather nail my feet to the floor than watch this. At what point did any test audience go ‘this is great TV’?
Simon
http://www.TwoCentsGroup.com.au
User ID not verified.