Car insurance non-claimers glorified in Tim Bullock-directed spot for AAMI

Tim Bullock is the man behind the camera for a new Badgar Ogilvy-created campaign for AAMI, in which a character named Rhonda is hailed a heroine for not claiming car insurance.

The campaign has launched to promote the company’s new offering, where drivers who don’t claim will receive a discount of up to 15%.

AAMI executive manager marketing Richard Riboni, said: “We launched AAMI Safe Driver Rewards two years ago as we believe drivers who don’t claim should be rewarded with savings and discounts on their comprehensive car insurance.”


Executive manager, marketing: Richard Riboni
Creative Group Head: Nicholas Desira
Copywriter: Lenna Boland
Art Director: James Barkley
Production Director: Tim Marxsen
Director: Tim Bullock
Executive Producer: Jonathan Samway
Producer: Kate Sawyer


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