Carat Australia has partnered with not-for-profit YGAP’s Polished Man initiative encouraging men to paint one of their nails blue to raise awareness for violence against children.
The initiative runs throughout the month of October and raises money for support, recovery and prevention programs across the globe.
Carat Australia will work with YGAP and donate the media planning and buying responsibilities for Polished Man.
Natalie Kean, head of Carat Connect, joined Chris Hemsworth and comedians Tommy Little, Anthony Lehmann and Dave Thornton as an ambassador.
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“With one child dying every five minutes as a result of violence, the Polished Man movement is doing incredibly important work – it’s been an honour to be part of bringing it to life,” Kean said in a statement.