Health care professionals challenged to ‘step into the shoes’ of rheumatoid arthritis sufferers

September 20, 2017 2:31

Pfizer and Webling have launched a virtual reality campaign inviting health care practitioners to ‘step into the shoes’ of Rheumatoid Arthritis (RA) sufferers.

The VR project shows the daily struggles of a sufferer and follows last year’s ‘living with RA’ campaign by fellow WPP agency Sudler Sydney.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Rheumatoid Arthritis Sudler Sydney VR Webling

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Health care professionals challenged to ‘step into the shoes’ of rheumatoid arthritis sufferers

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