Media agency Carat has claimed responsibility for a tweet posted on behalf of Virgin Australia which ordered hip hop artist Kanye West to “EAD (eat a dick), you douche.”
The move comes almost 24 hours after the tweet was accidentally sent by what is thought to a junior staffer, who was handling the social media on behalf of the major airline brand.
This afternoon, Australia’s second largest media agency, Carat tweeted: “Carat Australia apologises for a recent Tweet that we mistakenly posted on Virgin Australia’s account. We regret any damage possibly caused.”
The admission of responsibility comes after the social media snafu garnered both local and international media attention being picked up by the likes of news.com.au, smh.com.au and US sites like HollywoodGossip.com.
Some media outlets had claimed incorrectly that the Virgin Australia Twitter account had been “hacked”.
The original offending tweet – posted from the Virgin Airlines account, which has 240,000 followers – directed hip hop singer, Kanye West to “EAD (eat a dick) you douche”.
The tweet was quickly deleted, with Virgin Australia tweeting: A recent tweet on our account was not published by a Virgin Australia employee and we are investigating the matter.”
“We apologise for any offence caused.”
Rather than cause outrage on social media many users were supportive of the confrontational tweet and joked about it.
A spokesperson for Carat told Mumbrella: “we are reviewing the appropriate disciplinary action to take against the parties involved”.
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