F.Y.I.

Carat wins $5m Saralee account from OMD

March 6, 2014 11:02

Carat has won the $5m Saralee account from rival media agency OMD.

The announcement:

Carat has been appointed as the media partner for Sara Lee within Australia.

The win of Sara Lee’s $5 million media account further entrenches Carat’s FMCG expertise, with existing clients including McCain, Mondelez and Murray Goulburn.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics

Latest

ARN upfront: Sensible meets madcap with a touch of TV

Mumbrellacast: ARN delivers the goods at latest upfront, and a News Corp insider opens up

Junkee co-founder slams Australian publishing for lack of ambition

Three strategic questions crucial to Nine Publishing's future

Clemenger BBDO’s Lindsay Bennett departs, takes global role at Ideally

Carat wins $5m Saralee account from OMD

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE