Carat wins $5m Saralee account from OMD

Carat has won the $5m Saralee account from rival media agency OMD.

The announcement: 

Carat has been appointed as the media partner for Sara Lee within Australia.

The win of Sara Lee’s $5 million media account further entrenches Carat’s FMCG expertise, with existing clients including McCain, Mondelez and Murray Goulburn.

Simon Ryan, CEO of Carat Australia & New Zealand, said: “We’re very happy to be working with SaraLee. It’s a brand that focuses on strategic thinking and innovation when it comes to its products, and very much aligns with the Carat way of working. We look forward to contributing to Sara Lee’s success in Australia.”

Source: Carat media release


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